The RPS Community. The collaborative and participative model for RPS distributor management – The industry ERP
In RPS, we must use new concepts to explain our new software distribution model, closer, more accessible, more shared, in short, more sincere and particularly based on a new approach for a community of distributors that opts to share interests, services and knowledge.
The four main axes that support this model for the relations of the community of RPS distributors are the following:
COMMUNITY OF ECONOMIC INTEREST
The community is established with the principal objective of distributing RPS through a win-win relation, which is explicitly stated as a proposal for shared and growing profitability. Thus:
The profitability objective of Ibermática as a manufacturer is achieved through a wide and rapid distribution of the software that allows it to amortise the large investment made in the development of the RPS product.
The profitability objective of each member of the community is obtained by the possibility of increasing their business without having to make previous investments in the development of the product and for exceptional and stable distribution conditions.
COMMUNITY OF KNOWLEDGE INTEREST
All members of the community share their knowledge and user experience in the implementations of RPS as they are carried out. Thus, the entire community obtains a double benefit:
One on hand, the own knowledge of manufacturing, currently dispersed throughout different countries in the world, is shared by all members of the community, which increasingly transforms its identity into that of experts in production.
On the other hand, Ibermática uses the community knowledge as another element of its R&D for the development of later versions of RPS. In this way, the community has the guarantee that it will always avail of a software that incorporates the value co-produced by the members that are experts in their market niche.
COMMUNITY OF STRATEGIC INTEREST
The ERP market presents a very atomised appearance. A third of the market is dominated by the large global manufacturers, whose objective is still to maximise profits through a traditional model of distribution among its distribution channel. The rest is divided among a multitude of manufacturing companies, small and medium, with their respective distribution channels or through direct sales.
In order to remain in the market as a manufacturer, we know from experience that it is necessary to make large investments in product development and that, increasingly, these can only be approached by large companies.
Our innovation model identifies us in the market as an ERP manufacturer, specialist in the industrial world, making the necessary investments in order to offer a product with the latest technology, respecting the distributor’s customer portfolio while strengthening the improvement of its own relationship with the same that permits them to develop their business without making investments.
Our community includes, therefore, the implementers of ERP, preferably in the industrial environment that are either distributors of third party ERPs or have their own product but are not willing to make the investments that require subsequent development, versions and new technologies.
COMMUNITY OF SERVICES
Ibermática as a manufacturer of the product and tractor of the community of distributors, and thanks to the critical mass that it represents, it promotes and provides a series of high added value services for the distributor. These are critical services that can have a direct influence on the quality improvements of the implementations or the profitability of the same, and that the distributor individually could not access due to the level of investment represented. Some of these, currently in continuous expansion, are: Training, Support and Marketing.
Training and certificate processes for distributor internal consultants and training of customer users during the initial or final stages of ERP implementation.
The marketing service that we propose to the community of RPS distributors combines strategy, content and tools to a single service.
The technical support and maintenance of RPS is increasingly consolidated as an entrance point, as a common meeting point for consultants and customers in relation to the reality of what truly happens in the implementations, and as a global knowledge repository on the software and its capacities.