¡Bienvenido al nuevo RPSWORLD y enjoyRPSing!
A la hora de escoger el título de esta primera comunicación he intentado encontrar el punto de mayor diferenciación real de la propuesta de RPS con lo que hasta hoy se entiende por canal. Para ello me he basado en los hechos y en la realidad empírica de los mismos.
Creo que todos estaremos de acuerdo que el término distribuidor es una palabra llena de incertidumbres. Hoy, más que nunca, su papel se pone en entredicho y el modelo de negocio más habitual de los fabricantes multinacionales les aboca a una reducción clara de márgenes tanto en el software como en los mantenimientos. Además la búsqueda del crecimiento por el crecimiento les aleja del compromiso de calidad con el cliente y sus preocupaciones.
Cada mes hablamos con multitud de distribuidores que sitúan su realidad bajo tres parámetros:
- El sentirse situados en un mercado maduro.
- El riesgo financiero derivado de los modelos de distribución de las multinacionales.
- La dificultad para diferenciarse.
Sin embargo las necesidades de transformación de los clientes aumentan y están buscando respuestas que se adapten a un entorno mucho más especializado y en el que la relación Fabricante-Canal-Cliente sea absolutamente diferente.
Sinceramente, aquí está la clave del éxito de RPS.
- Una propuesta que nace de la experiencia de Ibermatica como distribuidor de muchas soluciones.
- Una realidad de un equipo especializado con altísima experiencia en los procesos industriales.
- Una tecnología, lo más fácil de conseguir, de última generación.
En definitiva buscamos ser los mejores, no los más grandes. Desarrollamos una comunidad de especialistas con la que:
- Compartimos el beneficio y aseguramos la rentabilidad mutua.
- Aportamos conocimiento.
- Aportamos servicios complementarios.
- Estamos cerca de sus operaciones.
En definitiva, podemos decir, con orgullo que “somos como vosotros”, somos vuestro reflejo, porque probablemente compartimos que el poder está en las relaciones con el mercado y no solo en el producto, conocemos a los clientes y entendemos la venta como un intercambio de confianza entre profesionales.
Por ello RPS es un referente con luz propia. Como usted en su mercado.
¡Bienvenido al nuevo RPSWORLD y enjoyRPSing!
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